Advertising Standards Authority
Offensive adverts Harmful Adverts Misleading
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Analysing Adverts
Television adverts - Conventions Use of camera Extreme close up Close up Long shot Wide shot Medium shot Point of view Low angle High angle Over the shoulder Voice over - Encourages others to buy, role modeling, targets a particular audience, saves audience having to read, explains product. Text - What is used? Why is it used? What techniques are used? Social media links - Hashtags, Facebook, Twitter, Instagram logo Call to action - What are the TA being encouraged to do? How is this demonstrated? Other conventions to include - Logo, slogan, colour scheme, music, character, storyline } Create a sense of branding KFC Zinger Crunch Target Audience , set in call centre - targets middle/ lower class, all ethnicities Colour scheme - creates branding Slogan & Logo - Establishes brand identity Text - Provides information on whats in the salad as well as c...
Attributes
Attributes - Qualities, skills and characteristics that an individual possesses Personal attributes Good time keeper Resilient Independent Ability to work well under pressure/ in a crisis Culturally and socially aware Short attention span Shy Pessimistic Overthinker Speak without thinking Behavioural attributes To consider when working in the media industry: Respect Polite/ well-mannered Subjective Professional attributes Knowledgeable Leadership Respect Motivation Resilience Confidence Time management Public image Creativity Personal and professional development Communication skills Passionate Supportive Active collaboration Focus Attributes required to be a successful Art Director Creativity is an important attribute of a successful art director, this is because a key part of their job ro...
Advertising Techniques
Advertising Techniques Brand summary - Makes the brand's benefits an specialities clear Brief - Clear and to the point Rhymes - Sticks in the mind and easy to remember Reputation of brand name - Repeating something three times or more helps it to become more memorable Alliteration - Repetition or same letter or sound Use of second person - Consumer feels spoken to personally and involved in the product or identify on offer Use of every/ always - Indicates company's unswerving commitment Present tense - Timelessness Imperatives - Assertive demands designed to sweep the consumer along in agreement, generally conveys a command or request Use of capitals - Emphasis and sense of urgency Humour - Entertains consumers so they become well disposed towards the brand Use of puns/word play - Gives second layer of meaning to impress the consumer with its smartness and novelty Print advert Repetition - Repetition of ‘fruit’ three times makes it more memo...
Advertising is...
Advertising A campaign promoting a product to idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Forms of media used for adverting Billboards, static & interactive Social media eg Facebook, Instagram, Snapchat Video eg YouTube, TV, social media Radio Flyers/ pamphlets/ leaflets TV/ Film Posters eg on buses, bus stops, tubes, underground stations Van/ car wraps Product placement Newspapers/magazines Websites Popup ads Evian - Live Young Consistency of message and branding is created throughout the adverts through the use of colour scheme, slogan and logo. The billboard advert features the baby alike to the video advert, this link into the 'Live Young' slogan. The Evian colour scheme of pastel blues and pinks remains the same throughout each form of medi...
