Poppy Gordon Unit 20 and 24 Prep

Offensive adverts  Harmful Adverts  Misleading 

Television adverts - Conventions  Use of camera  Extreme close up  Close up  Long shot  Wide shot Medium shot  Point of view Low angle  High angle  Over the shoulder  Voice over - Encourages others to buy, role modeling, targets a particular audience, saves audience having to read, explains product. Text - What is used? Why is it used? What techniques are used? Social media links - Hashtags, Facebook, Twitter, Instagram logo Call to action - What are the TA being encouraged to do? How is this demonstrated?  Other conventions to include - Logo, slogan, colour scheme, music, character, storyline } Create a sense of branding  KFC Zinger Crunch Target Audience , set in call centre - targets middle/ lower class, all ethnicities  Colour scheme - creates branding  Slogan & Logo - Establishes brand identity  Text - Provides information on whats in the salad as well as c...

Attributes - Qualities, skills and characteristics that an individual possesses Personal attributes Good time keeper Resilient  Independent  Ability to work well under pressure/ in a crisis  Culturally and socially aware Short attention span  Shy  Pessimistic  Overthinker Speak without thinking  Behavioural attributes  To consider when working in the media industry:  Respect  Polite/ well-mannered Subjective  Professional attributes   Knowledgeable  Leadership Respect Motivation  Resilience  Confidence Time management  Public image  Creativity  Personal and professional development  Communication skills Passionate  Supportive  Active collaboration  Focus  Attributes required to be a successful Art Director  Creativity is an important attribute of a successful art director, this is because a key part of their job ro...

Advertising Techniques Brand summary - Makes the brand's benefits an specialities clear Brief - Clear and to the point Rhymes - Sticks in the mind and easy to remember Reputation of brand name - Repeating something three times or more helps it to become more memorable Alliteration - Repetition or same letter or sound Use of second person - Consumer feels spoken to personally and involved in the product or identify on offer Use of every/ always - Indicates company's unswerving commitment Present tense - Timelessness Imperatives - Assertive demands designed to sweep the consumer along in agreement, generally conveys a command or request Use of capitals - Emphasis and sense of urgency Humour - Entertains consumers so they become well disposed towards the brand Use of puns/word play - Gives second layer of meaning to impress the consumer with its smartness and novelty Print advert  Repetition -  Repetition of ‘fruit’ three times makes it more memo...

Advertising A campaign promoting a product to idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Forms of media used for adverting  Billboards, static & interactive  Social media eg Facebook, Instagram, Snapchat   Video eg YouTube, TV, social media  Radio  Flyers/ pamphlets/ leaflets TV/ Film  Posters eg on buses, bus stops, tubes, underground stations Van/ car wraps  Product placement  Newspapers/magazines  Websites  Popup ads Evian - Live Young  Consistency of message and branding is created throughout the adverts through the use of colour scheme, slogan and logo. The billboard advert features the baby alike to the video advert, this link into the 'Live Young' slogan. The Evian colour scheme of pastel blues and pinks remains the same throughout each form of medi...