Analysing Adverts

Television adverts - Conventions 

Use of camera 
  • Extreme close up 
  • Close up 
  • Long shot 
  • Wide shot
  • Medium shot 
  • Point of view
  • Low angle 
  • High angle 
  • Over the shoulder 
Voice over - Encourages others to buy, role modeling, targets a particular audience, saves audience having to read, explains product.

Text - What is used? Why is it used? What techniques are used?

Social media links - Hashtags, Facebook, Twitter, Instagram logo

Call to action - What are the TA being encouraged to do? How is this demonstrated? 

Other conventions to include - Logo, slogan, colour scheme, music, character, storyline } Create a sense of branding 

KFC Zinger Crunch

Target Audience, set in call centre - targets middle/ lower class, all ethnicities 
Colour scheme - creates branding 
Slogan & Logo - Establishes brand identity 
Text - Provides information on whats in the salad as well as comical value, all in KFC font
Music, upbeat - Creates joyful, energetic atmosphere, use of song within advert makes it more memorble
Call to action - Wants audience to go and buy the salad advertised 

Department of Health, Anti-Smoking 

Colour scheme - Dark colour scheme of blues and blacks reflects seriousness of issue, relates to smoke and death
POV camera - Through audiences eyes makes it more meaningful
Logo - NHS, only bright element within advert "light at the end of the tunnel", Ellis 2019
Facts - Shows seriousness and realism of issue
Sound effects - Sudden, menacing 
Contact number/ website - Allows contact and way to find more information as well as support
Call to action - Phone number and visit website to get help

Beyonce Heat 

Colour scheme - Red, connotations of seduction, passion, love, reflects name of perfume 'Heat' 
Music - slow and sultry 
Celebrity - Targets audience of fans, self promotion of Beyonce 
Slogan - Said by male voiceover, appeals to men to buy as presents for girlfriend etc 
Call to action - Go to website to buy perfume 
Font - Feminine, fantasy of becoming Beyonce 
Male gaze theory - Shots and close ups of body, use of clothing 



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