Advertising is...

Advertising

A campaign promoting a product to idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.

Forms of media used for adverting 

• Billboards, static & interactive 
• Social media eg Facebook, Instagram, Snapchat  
• Video eg YouTube, TV, social media 
• Radio 
• Flyers/ pamphlets/ leaflets
• TV/ Film 
• Posters eg on buses, bus stops, tubes, underground stations
• Van/ car wraps 
• Product placement 
• Newspapers/magazines 
• Websites 
• Popup ads

Evian - Live Young 

Consistency of message and branding is created throughout the adverts through the use of colour scheme, slogan and logo. The billboard advert features the baby alike to the video advert, this link into the 'Live Young' slogan. The Evian colour scheme of pastel blues and pinks remains the same throughout each form of media. Within each different form of media used for advertising the use of logo and slogan is consistent, allowing for the consumer to know that despite the slightly varying advertising method, they are all part of the same campaign. Even though the Facebook advert does not contain actual babies, the message and branding remains due to the costume of the thsirts and the models holding bottles of Evian.

Evian targets a multitude of audiences with its 'Live Young' campaign. One way this is done is through the use of models. The models used are different races, ethnicities and genders. This creates a wider target audience as consumers are likely to identify with the model and purchase the product. Evian also appeals to their audience through the use of colour scheme. Using both blues and pinks appeals to the stereotypical likes of males and females, broadening their audience been further. Finally, Evian appeals to their target audience of teenage females through their use of the model Gigi Hadid in the billboard advert. using a model who is prominent amongst teenagers creates interest in the product.

Nike - Dream Crazy 

Nike's campaign ' Dream Crazy' has a very broad target audience due to the casting within the video advert. The advert includes all ethnicities, races, genders and ages as well as including individuals with disabilities. This creates particular attention from audiences as the advert incorporates demographics which have not been represented before by as prominently by a sports brand. Creating a wide target audience such as this means that the brand appeals to a wide demographic. The use of also including celebrities such as famous sportsman and athletes within the advert widens the target audience further. Including celebrities will create interest and make the brand appealing to their fans. As well as this, the use of celebrities also appeals to audiences such as teenagers as they may identify with them, creating a sense of belonging.

Gillette - Boys Will Be Boys 

Despite the advert it self not including the product its promoting, it still contains a sense of branding from Gillette. Gillette maintains branding through the use of the dark blue colour scheme. The advert also uses many models who are the products target audience, those teenage and upwards. As well as this the models are all clean and neatly shaven, showing the use of the product itself.
The advert itself, due to its controversy, has become a subject of conversation and well known. Despite a large amount negative opinions of the advert, it has made the brand more well known. Creating an advert which reflects current issues can make people more likely to buy the product. Individuals may chose to buy a Gillette product rather than another brand due to their awareness of the issues surrounding sexual assault, harassment and objectification. The brand has also received praise from using its platform to raise awareness of these issues, because of this people may be more likely to buy this brand's product rather than others.

Iceland - Christmas Advert 

The Iceland Christmas advert faced much controversy due to the issue of deforestation it focuses on. The advert was eventually pulled from TV and Youtube for a number of reasons. Audiences felt the advert was not Christmas themed and too negative and serious for the festive season. As well as this, due to the animation within the advert it seemed to appeal to young children. Adults and parents felt this was inappropriate due to the serious issues addressed within the video. However, there was also praise for the advert for the company using their platform to promote awareness of the issue.