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Advertising is...

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Advertising A campaign promoting a product to idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Forms of media used for adverting  Billboards, static & interactive  Social media eg Facebook, Instagram, Snapchat   Video eg YouTube, TV, social media  Radio  Flyers/ pamphlets/ leaflets TV/ Film  Posters eg on buses, bus stops, tubes, underground stations Van/ car wraps  Product placement  Newspapers/magazines  Websites  Popup ads Evian - Live Young  Consistency of message and branding is created throughout the adverts through the use of colour scheme, slogan and logo. The billboard advert features the baby alike to the video advert, this link into the 'Live Young' slogan. The Evian colour scheme of pastel blues and pinks remains the same throughout each form of medi...
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Analysing Adverts

Television adverts - Conventions  Use of camera  Extreme close up  Close up  Long shot  Wide shot Medium shot  Point of view Low angle  High angle  Over the shoulder  Voice over - Encourages others to buy, role modeling, targets a particular audience, saves audience having to read, explains product. Text - What is used? Why is it used? What techniques are used? Social media links - Hashtags, Facebook, Twitter, Instagram logo Call to action - What are the TA being encouraged to do? How is this demonstrated?  Other conventions to include - Logo, slogan, colour scheme, music, character, storyline } Create a sense of branding  KFC Zinger Crunch Target Audience , set in call centre - targets middle/ lower class, all ethnicities  Colour scheme - creates branding  Slogan & Logo - Establishes brand identity  Text - Provides information on whats in the salad as well as c...
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