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Advertising is...

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Advertising A campaign promoting a product to idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Forms of media used for adverting  Billboards, static & interactive  Social media eg Facebook, Instagram, Snapchat   Video eg YouTube, TV, social media  Radio  Flyers/ pamphlets/ leaflets TV/ Film  Posters eg on buses, bus stops, tubes, underground stations Van/ car wraps  Product placement  Newspapers/magazines  Websites  Popup ads Evian - Live Young  Consistency of message and branding is created throughout the adverts through the use of colour scheme, slogan and logo. The billboard advert features the baby alike to the video advert, this link into the 'Live Young' slogan. The Evian colour scheme of pastel blues and pinks remains the same throughout each form of medi...
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Advertising Techniques

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Advertising Techniques Brand summary - Makes the brand's benefits an specialities clear Brief - Clear and to the point Rhymes - Sticks in the mind and easy to remember Reputation of brand name - Repeating something three times or more helps it to become more memorable Alliteration - Repetition or same letter or sound Use of second person - Consumer feels spoken to personally and involved in the product or identify on offer Use of every/ always - Indicates company's unswerving commitment Present tense - Timelessness Imperatives - Assertive demands designed to sweep the consumer along in agreement, generally conveys a command or request Use of capitals - Emphasis and sense of urgency Humour - Entertains consumers so they become well disposed towards the brand Use of puns/word play - Gives second layer of meaning to impress the consumer with its smartness and novelty Print advert  Repetition -  Repetition of ‘fruit’ three times makes it more memo...
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