Advertising Techniques

Advertising Techniques

Brand summary - Makes the brand's benefits an specialities clear
Brief - Clear and to the point
Rhymes - Sticks in the mind and easy to remember
Reputation of brand name - Repeating something three times or more helps it to become more memorable
Alliteration - Repetition or same letter or sound
Use of second person - Consumer feels spoken to personally and involved in the product or identify on offer
Use of every/ always - Indicates company's unswerving commitment
Present tense - Timelessness
Imperatives - Assertive demands designed to sweep the consumer along in agreement, generally conveys a command or request
Use of capitals - Emphasis and sense of urgency
Humour - Entertains consumers so they become well disposed towards the brand
Use of puns/word play - Gives second layer of meaning to impress the consumer with its smartness and novelty

Print advert 

Repetition - Repetition of ‘fruit’ three times makes it more memorable

Second Person - involves the consumer, makes them feel the advert is personally targeted to them 

Brief/ Brand summary - Lets the consumer know what the product is and whats in it

Pun/Word play - Play on phrase 'the truth, the whole truth and nothing but the truth'. Makes it more memorable and comical 

Social Media advert 

Second Person - 'Your' targets the audience personally and involves them in the campaign

Brief - Short memorable snappy statement 

Use of Capitals - Brief in all capital letters grabs the consumers eye, creates a sense of urgency
Imperative - Command from company creates a sense of urgency for the consumer to buy the product

Video advert 

Present tense - 'Everyday' slogan doesn't go out of date and remains timeless

Brief - Short, memorable and positive

Use of capitals - Brief in capitals draws attention to it

Use of 'everyday' - Timeless commitment from company